Took this a couple weeks ago at Shaw Nature Reserve. This is Purple Coneflower (Echinacea purpurea), a native prairie flower that is popular in area landscaping. This is one of those flowers that traditional landscapers/gardeners are really beginning to embrace. That’s good! because as Coneflower ripens, it provides food for birds and maintains interest throughout the fall.
Read more from Missouri’s Grow Native organization on native landscaping: http://grownative.org/landscape-guide/easy-landscape-plans/